In 2009 my buddy Mischa and I wanted to make a ding in the healthcare universe. We were both pretty fed up with the status quo for consumer health, and felt like we could build a communications app that made it much easier for doctors and their patients to communicate digitally.
Man, we learned some really harsh lessons about the American healthcare system. Namely, the folks who control our national healthcare policies at the highest levels make Russian mobsters look like pussies.
- If you work for the Russian or Ukrainian mob, please know that I have the highest respect for your craft – no insult intended.
DoctorBase was also a lesson in competing with better funded competitors by sticking to your passion for building the best damn product and ignoring the VC hype machine. Our closest competitor HealthXXX had raised 30x more money than we did, but at the time of our acquisition we were a totally employee-controlled company and was doing almost triple their revenues with nominal churn.
This took 5 years to build out completely, and by then it was one of the dominant apps in the market with very little funding or marketing. Of course, VCs passed on us because, well HealthXXX had raised much more money and that meant they were going to win. A very famous VC said he felt that “HealthXXX is going to run away with the market.”
At the time I sold the company we had about 18,000 doctors communicating electronically with nearly 7 million American patients. We were small, but we were a bad ass gang. I mean, not as bad as Russian mobsters, but still.