While retargeting visitors who come to our website is common practice, we marketers leave a lot of revenue on the table by not retargeting the recipients of our email sequences or by not retargeting our social media followers.
Links in emails or social media that lead to credible third-party content generally have high click-thru rates, but since marketers can’t cookie prospects on third-party sites, retargeting prospects this way was previously impossible.
So we created a free tool called Fingrprint, which makes retargeting your prospects on third-party content ridiculously simple.
In fact, the entire tutorial video here takes 30 seconds:
How does it work?
Fingrprint is an auto-magical link shortener that makes sophisticated retargeting 10x simpler than before.
Before posting links to third-party content in emails or social media posts, you can easily convert them into special shortened URLs using Fingrprint. Now prospects clicking this fingrprint shortened URL get automatically retargeted with the specific ad you connected to that fingrprint URL.
Let’s compare what prospects would see if you posted a link to a Forbes article as normal (not a fingrprint URL). Notice the distracting ads that are now commonplace on all publisher sites:
But compare that to what a prospect sees when they click a fingrprint shortened URL (notice that in addition to being cookied in a GDPR-compliant manner, the prospect has distracting ads stripped away and can conveniently engage with your team should they have any questions):
Why should we care?
Let’s compare this hypothetical content conversion funnel which yields a 0.05% conversion rate from delivered email to SQL (average for B2B):
Compare that to a content funnel that shows retargeted ads to prospects which yields double the number of SQLs with the same volume of delivered emails (results we have seen across the two B2B SaaS companies we ran):
And if we can 2x the conversions we get from content marketing, anyone can 2x their conversions from content marketing. And now it’s both free and 10x easier to do than before.