How We Used Retargeting To Sell To C-Level Executives

It was 2015 and I decided to sell the company. To gain interest I had a short list of 50 CEOs I wanted to reach out to. So I wrote a custom, personal email to each one explaining why we were the “best digital health company no one’s heard of.”

We also wrote a script that showed retargeted display ads to the CEOs who opened and read my emails.

More than a few of those CEOs said, “Yeah, I’ve heard of you guys… you’re everywhere.”

Long story short, we sold the company and everyone was happy. But then we got restless and decided to start another project. We thought  –

Why don’t we build a plugin to popular email sequencers like Hubspot, Marketo and Outreach so that everyone in our email lists can be shown targeted display ads, automatically?

Two years and a little over one million dollars later, we built the retargeting tool of our dreams and named it “Fingrprint.” Because I’m told by my Millennial younger colleagues that it’s cooler without the “e.”

Fingrprint can automatically convert the links, documents, videos, and images in your outbound emails into Retargeting Assets (“Fingrprints”), meaning any prospect who interacts with your emails in any way will start to see your targeted ads across mobile and social media.

If you run online ads in addition to your email campaigns, we’re willing to bet that Fingrprint will significantly increase the ROI ratios of your email list, as prospects are far more likely to engage with brands they see across multiple channels.

Fingrprint is enterprise-ready with full reporting, support for teams and fine grain control of each Fingrprint for advanced audience segmentation. We also integrate to Hubspot and Marketo with a four mouse-clicks integration. To eliminate adoption risk, any changes to your emails by Fingrprint are reversible in one click.

We welcome you to try our extensively tested beta version hassle free for 30 days (no sales calls or credit cards required). And for being a Founding User, we’ll provide you a special (and significant) gift as well!

Use Fingrprint Free

* The app is incredibly simple to use and takes 40 seconds to setup. All changes resulting from implementing Fingrprint are reversible in one click.

Visit Fingrprint.io

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NEW RELEASE: “Fingrprint For Chrome” For Sales & Social Media Teams

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We’ve taken nearly all of the functionality of Fingrprint and also turned it into a Chrome extension so that you can easily (and safely) extend Fingrprint’s retargeting abilities to your sales and social media teams.

Fingrprint is our application which allows you to instantly turn any link, document, video or image into a Retargeting Asset or “Fingrprint.” Any prospect who views your Fingrprints will automatically start to see your targeted ads on social media and the Web.

Step 1) Add Fingrprint For Chrome

Step 2) Choose which type of asset you want to convert into a Fingrprint <insert screenshot of Fingrprint creator screen, blur out right hand preview side for now>

Step 3) Connect Your Ad Account. (Have asterisk description for Events.)

Step 4) Add a Call To Action <insert screenshot, but now blur out left hand side>

Pro Tip) To quickly create any URL into a FIngrprint, just visit the page, open up the Fingrprint For Chrome, then click “Create Quick Link.” <insert screenshot circling the Quick Create Button>

We welcome you to try our extensively tested beta version hassle free for 30 days (no sales calls or credit cards required). And for being a Founding User, we’ll provide you a special (and significant) gift as well!

Use Fingrprint Free

 

  • You can always email me at john.kim@fingrprint.io to chat about marketing tech or NBA basketball. Go Warriors!

The Stats Behind Fingrprint

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In our previous company, with our email automation app we had a 40% email open rate and a 5% click-through rate, mostly to third party news, articles or videos we would send prospects. We thought that was pretty good.

But one day I asked myself, “What about the other 35% who opened our emails? How do we get them further down the funnel?”

A few years later when we decided to start another company we had an idea – Why not build a plugin for email automation apps so that prospects who open your emails automatically start seeing your targeted display ads on Facebook, Google and LinkedIn? We also thought it would be amazing if you could show different ads to different prospects depending on the specific actions they took.

So we finally made it happen. And it’s ridiculously easy to implement and use with Hubspot, Marketo and Outreach. Integration takes 40 seconds. We counted.

Set it, forget it, and watch your email ROI soar.

<INSERT STATS FROM BETA USERS HERE AND SHOW A DASHBOARD CHART WITH CERTAIN FIELDS BLURRED OUT FOR AUTHENTICITY>

 

We welcome you to try our extensively tested beta version hassle free for 30 days (no sales calls or credit cards required). And for being a Founding User, we’ll provide you a special (and significant) gift as well!

Use Fingrprint Free
  • You can always email me at john.kim@jetbridge.com to chat about marketing tech or NBA basketball. Go Warriors!

What Problem For Marketers Does Fingrprint Solve?

best-facebook-retargeting

Problem: Marketers can’t display ads to most of the subscribers in their email lists, resorting to pay per click bidding wars campaigns and shotgun display ads to fill the chasm between outbound emails and paid inbound traffic.

Solution: Create enterprise software that “fingrprints” prospects when they read emails or documents so that everyone is shown relevant display ads. Then integrate to popular email apps like Hubspot, Marketo and Outreach and allow marketers fined grain control of the prospect’s ad journey with attribution. All with GDPR compliance in mind.


While prospect response rates to emails keep falling, in our last two companies we saw a near 3x increase in response rates when prospects also saw our ads across the web and mobile.

So we created an automated way for marketers and salespeople to do just that.

Fingrprint is a simple way to turn your outbound emails into retargeting assets or “Fingrprints.” Meaning subscribers to your email sequences automatically start to see your highly targeted display ads across mobile and social automatically. This integration to your email sequencer takes about 40 seconds, and any changes can easily be undone so it’s enterprise-safe for managers.

Sales teams and social media agencies can also insert Fingrprinted links, documents and videos into emails, LinkedIn messages, chats, and social media posts. Now (optionally) sales teams and agencies can deliver more value to their activities by automatically connecting display ads with their outbound communications and social media posts. 

You can connect your Facebook, Google or LinkedIn ads account to Fingerprint in 30 seconds and integrate it into Hubspot, Marketo or Outreach in 40 seconds. It’s ridiculously easy and totally automated.

 

We welcome you to try our extensively tested beta version hassle free for 30 days (no sales calls or credit cards required). And for being a Founding User, we’ll provide you a special (and significant) gift as well!

Use Fingrprint Free

 

  • You can always email me at john.kim@jetbridge.com to chat about marketing tech or NBA basketball. Go Warriors!